I recently read one of the worst pieces of LinkedIn advice that I have seen in a long time.  In a long list of suggestions for what you should do with your profile in the coming year, the author suggested that you should disconnect from those who you connected with a while back and you don’t remember who they are or why you connected. They also suggested that you should disconnect from those “for whom you no longer have an affinity”. Well I am not sure what “no longer have an affinity” even means, after all LinkedIn is a professional networking site not a dating site. But more importantly, why would you disconnect from those that you have not been in touch with?  Much better for strategically growing your sales and your business would be to take the time to create a plan to reconnect with those people. By deepening your connections and creating a wider deeper network you grow the strategic possibilities for using your network to grow your sales and business in the coming months.

View all of those connections as a specialized prospect list.  Reach out and re-connect.  You never know what can develop.  Research those people and prepare your calling and connection plan the same way you would for any other prospect list. Have your goal in mind and go for it.  Obviously, you are not looking to sell something to each of these connections, but you connected for a reason, perhaps it was the introductions that you thought they could help you with or some other networking purpose, with that in mind, reach out and reconnect. Keep the goal of the call, email or message in mind and go for it.

Once you have reached out with the first touch point follow up with other contacting opportunities.  Create your “campaign” to reconnect and develop that relationship.  Once you have done so, stay in touch.  Use the content that your marketing department (or you) have been creating and share it with those connections.  Keep in mind the connections’ industry and use that as a guide to share information of value. Working with a promotional products pro, you can also create programs like the mailer below making a standout contact point in your “campaign”.

Now is the time to plan those campaigns.  Include email, phone calls, even a direct mail piece or hand written note. Something like this packet of seeds mailer is another good touch point that will help you stand out:

As you are creating your campaign and setting those calls and emails the one thing that we can’t advise strongly enough is, do not, under any circumstances, put people on your email newsletter list or ezine without their permission.  You can even send them a special message asking if they would like to subscribe, but just adding them to your list to grow your numbers hurts you. It skews your metrics and you are possibly annoying the recipient making them less receptive to your value messages.

Want help creating that campaign to reach out to those out of touch connections, contact us.

Share your best stories in the comments section for people that you have reconnected with on LinkedIn instead of disconnecting.