Are you planning to give out gifts to your clients or customers this year? Then you need to recognize that this is a marketing function and you need to set a goal.
What should that goal be? What results do you want to achieve from this marketing effort? That depends on you and your business. Your goal should be twofold, look at the revenue side and what you want to achieve going into the first quarter of next year. Secondly, figure out the intangible benefit that you want to gain. Do you want to say Thank You? Are you looking for a way to stay in front of your prospects and clients for repeat sales and referrals? Or, are you looking to enhance a relationship? Knowing what you want to accomplish will help you set your goals. Part of the goal in holiday marketing is to make the most of the season to grow your business in the coming year.
Goals help create a plan which leads to success
Now that you have your goal, create your list of those that you want to give gifts to. Remember they don’t have to all be the same. We talk about how to make the list in this old, but still very relevant post. With this list and your goal in mind now you can begin the buying process. It is worth speaking to an expert who is familiar with many options as well as time tables to get things done. Even better if they offer gift wrapping and drop shipping services, such as we do. Another benefit to using a gift and promotional product expert is that you save time. Why spend hours searching online for the perfect item when you can spend ten minutes speaking with me and I will then send you several options to choose from? Your time is limited during the holiday season so why spend it staring at a computer screen when you could be spending it prospecting ans setting the stage for a great first quarter.
Before you finalize that list, remember to get input from all of the departments in your company. Creating the holiday marketing goal as well as the associated lists should include not just your marketing department, it should be a company wide decision that gets input from all areas of you company. Holiday marketing should also include strengthening vendor relationships. When you plan what you will be doing include your key vendors in your list. You would be surprised what a tin of specialty popcorn or brownies can do to get you that extra help from your vendors. One of our favorite items is this tin of Funky Chunky
Want to speed up the process? Set your goals, write up your list and then give us a call and we will do the rest.