The client wanted something that would generate interest in their new coatings product at a national association trade show. The choice was a custom made nylon jacket in a pouch in the shape of a can. The product label was reproduced on the can shape. The program was such a success and generated such positive feedback at the conference that when another manufacturer who had been at the conference was launching a product in one of their non-competing divisions, they called to have the jackets produced for them as well.