Trade Show Booth Traffic Builder

The client, a fund management firm that managed a socially and environmentally responsible fund, wanted to encourage a group of insurance agents to visit their booth at a national trade conference. In advance of the conference, a tube was mailed out with a fork, a printed napkin inviting the recipient to the booth for information on “How to have their cake and eat it too“. The two pieces were wrapped in a printed napkin ring with an offer of a gift when the attendee visited the booth. When the attendees presented their napkin ring at the booth they were handed a recycled plastic flyer (“Frisbee”) with a paper plate liner and a piece of green marble cheesecake, and some information. In addition there was a game in the booth where attendees answered questions about the fund for environmentally friendly (recycled material) products with the fund logo. The staff in the booth reported that almost all of the napkin rings that were mailed were returned to the booth, and they did not have any down time during the show.